Itheko lokuBuyela kwaBathengi le-DFLZM eDubai: Iingcambu eziNzulu kuMbindi Mpuma kuhambo olutsha lweHlabathi

Kutshanje, i2026 Dongfeng Liuzhou Motor(IsiNgesi)DFLZM）I-Customer Homecoming Gala enesihloko esithi “Kunye ngekamva elifudumeleyo” ivulwe ngokumangalisayo eDubai. Esi sidlo sifudumeleyo sophawu oluhlanganisa amakhulu eendwendwe ezidumileyo sisenzo esibalulekileyo kwi-DFLZM sokuqinisa ulwakhiwo lwayo kwimarike yezithuthi ezintsha zamandla eMbindi Mpuma, kunye nomkhwa ocacileyo wesicwangciso sayo sehlabathi esithi “Drive with you 2030″ kummandla weMbindi Mpuma.”

 

Indawo yamava enkcubeko ethi “Forthing Imprint” kulo msitho ibonise ukwenziwa kwemizobo yeswekile yendabuko yaseTshayina, ukusasazwa kwezitampu zentsikelelo zomnyhadala kunye neemvulophu ezibomvu ezithandekayo. Ngexesha lesidlo sangokuhlwa, umboniso womdaniso weenkcubeko ezahlukeneyo wavuselela umoya ngoko nangoko, kwaye imenyu eyenzelwe wena edibanisa ukutya kwaseMpuma Ephakathi yalandela ngokungqongqo imigangatho ye-halal. Ezi nkcukacha azizo nje imiboniso yenkcubeko, kodwa kukuphunyezwa kwendawo kwefilosofi ye-DFLZM “yokudala ixabiso elifudumeleyo leemvakalelo kubathengi”. Ukujonga emva kwi-carnival yophawu eyayibanjwe phantsi kweBurj Khalifa eDubai ngo-2023, lo msitho mkhulu uphucule ngakumbi icebo “lovelwano lwenkcubeko”. Ngokudibanisa “ubugcisa baseTshayina kunye namasiko endawo”, umfanekiso wophawu “lweqabane elithembekileyo nelifudumeleyo” uye wanda nzulu phakathi kwamaqela abathengi bamazwe ngamazwe e-UAE.

 

Iimodeli eziphambili ezikhuthazwayo kule gala - iForthing V9, iS7 REEV kunye neFRIDAY REEV - zonke ziye zahlengahlengiswa ngokukodwa kwimeko-bume enobushushu obuphezulu nesanti kuMbindi Mpuma. Phakathi kwazo, i-S7 REEV ixhotyiswe ngetekhnoloji yeArmor Battery 3.0, enokugcina ukusebenza okuzinzileyo kwiimeko ezinobushushu obuphezulu. Njenge-MPV ephakathi nenkulu exutyiweyo, i-V9 ayihlangabezani nje neemfuno zokuhamba zeentsapho ezinkulu zasekuhlaleni kodwa ikwahambelana nemigangatho yokuthengwa kwezithuthi zikawonke-wonke. Esi sicwangciso semveliso esijolise kwimfuno senze lo msitho waba "sisikhawuleziso" sokungena kwezithuthi ezintsha zamandla kwimarike yaseMbindi Mpuma.

 

Ukuzithemba kwe-DFLZM kwimarike yaphesheya kuvela kwiminyaka engama-56 yobuchule bayo bokwenza iimoto kunye nodumo lwemveliso eyakhelwe kwimarike yasekhaya. I-Forthing V9 New Series, eyasungulwa ngo-2025, ifikelele "equalization yobunewunewu" kwaye yaba yimpumelelo kwangoko xa yasungulwa, ngokunyuka kwe-200% ngenyanga kwimpahla ezaziswayo kwinyanga yokuqaliswa! I-S7 ifikelele ekusebenzeni kakuhle kobushushu obuyi-45.18% ngenxa yeTekhnoloji yayo yeMahle Dual Engine Hybrid kwaye iphumelele iMbasa yeGolide kwi-22nd China-ASEAN Expo. Ezi modeli zibalaseleyo zeForthing azipheleli nje "kwizinto eziphambili zokuthengisa" kwimarike yasekhaya kodwa zikwasebenza njenge "khadi lobuchwephesha lokubiza" kwimarike yaphesheya, zibonelela ngenkxaso yemveliso ehambelanayo kwimimandla efana neMiddle East.

 

Xa ndijonga emva kowama-2025, uphawu lwe-DFLZM lwaphesheya luye lwanda lwaya kumazwe ali-120, lufikelela kwiminyaka emihlanu elandelelanayo yokukhula kwentengiso. Emva kwale mpumelelo kukho ukuthembana kwabathengi behlabathi kunye nemizamo edibeneyo yabasasazi baphesheya - ukusuka ekuhloleni iimarike ezisakhulayo ukuya ekuqiniseni ulwakhiwo kwiimarike ezikhulileyo, ukusuka ekubonakaleni kwimiboniso yeemoto zaphesheya kunye nokuvula iindawo ezintsha ukuya ekuphunyezweni okufudumeleyo kwemisebenzi yabathengi, inyathelo ngalinye libubungqina bokudala ngokubambisana.

 

Lo msitho mkhulu eDubai ngumzekelo ocacileyo wolu hambo lwehlabathi. E-Egypt, iqela lokuqala lezithuthi zomzekelo ezihlanganiswe kwifektri yokuqala ye-DFLZM phesheya kwe-KD e-Afrika laqaliswa ngokusesikweni ngoJanuwari 2026, kwaye iForthing izama ukwakha isiseko semarike eMntla Afrika. EYurophu, kwiMboniso yeeMoto yaseMunich ka-2025, uluhlu lwemiboniso yeForthing oluquka i-V9 New Series, i-S7, i-FRIDAY kunye ne-U-TOUR lwenze i-debut emangalisayo, kwaye i-S7 REEV yagqiba ukuhanjiswa kwee-odolo ezili-100 kwindawo ngaxeshanye, yangena ngempumelelo kwimarike yezithuthi zombane ezicocekileyo eYurophu. Kwi-ASEAN, ingqungquthela ezayo yokuqaliswa kophawu lweForthing Thailand kunye nokuqaliswa kwe-FRIDAY eqhutywa ngesandla sasekunene kwiMboniso yeeMoto yaseBangkok kuya kuphucula ngakumbi uyilo kuMzantsi-mpuma we-Asia. Zonke ezi ntshukumo zikhomba kwisiseko sesicwangciso esithi “Drive with you 2030″: utyalo-mali olupheleleyo lwe-RMB ezingama-20 eebhiliyoni, ukwakhiwa kweziseko ezili-9 zokuvelisa izinto ezikrelekrele zaphesheya, kunye nokufezekiswa komthamo wonyaka wokuthengiswa kwezithuthi zaphesheya kwezilwandle ezingama-300,000 ngo-2030.

 

IForthing ivula indlela entsha yophawu kwimarike yehlabathi ngeendawo ezicacileyo, amaqhinga achanekileyo kunye neemveliso eziqinileyo. Ngokuphucula isicwangciso esithi "Drive with you 2030", uyilo lweForthing lwaphesheya luza kufezekisa amanyathelo amathathu amakhulu: kwinqanaba lobuchwephesha, iimveliso ziya "kulungelelaniswa ngokwenene neemeko zasekuhlaleni"; kwinqanaba lokuvelisa, iifektri zasekuhlaleni aziyi kunciphisa nje imijikelo yokuhambisa kodwa zikwaqhuba nokuphucula imisebenzi yasekuhlaleni kunye nokuhanjiswa kweenkonzo; kwinqanaba lendalo, iinethiwekhi ezintsha zokuthengisa ezingama-300 kunye neendawo ezintsha zokubonelela ngeenkonzo ezingama-300 ziya kongezwa ngo-2030, ziphucula irediyasi yenkonzo ukusuka kwiikhilomitha ezili-120 ukuya kwiikhilomitha ezingama-65 kwaye zakha inkqubo epheleleyo yendalo edibanisa "intengiso, inkonzo yasemva kokuthengisa kunye nokusebenza komsebenzisi".

 

Igxile kubathengi kwaye iqhutywa bubuchwepheshe, ukusuka kwintsebenziswano efudumeleyo kwiCustomer Homecoming Gala eDubai, ukuya kwimveliso yasekhaya kwifektri yaseJiphutha, kuze kube yimboniso ebalaseleyo kwiMunich Auto Show, i-DFLZM idibanisa ngokunzulu uphuhliso lwayo lophawu kwinguqu kushishino lweemoto kwihlabathi liphela ngengqondo "yexesha elide". Iqhubeka ngokuthe chu isicwangciso sophuhliso lwaphesheya esithi "Drive with you 2030″", esizibophelele ekubeni "liqabane lokuhamba elithembekileyo kwihlabathi liphela".