Njengomntu onoxanduva lwelizwe onoxanduva kunye no-Dongfeng Fengxing ngaphandle kokuqinisa umlinganiso wayo, kodwa iphakamisa impindezelo yalo yasekuqaleni kunye ne-mission, ihlala ibeka iimfuno zabathengi kuqala, kwaye zenza lonke uhambo luyonwabisa. Ukubambelela kwixabiso le-Smart "indawo ye-Smart, ukonwabela into oyifunayo Sebenzisa izibonelelo eziphambili ezinjengokulungelelanisa kakhulu, indawo enkulu, yokutshintsha impahla, kunye nezothutho ezigudileyo kuwo onke amasimi ukuhlangabezana neemfuno zekhaya kunye nentengiso kuzo zonke iimeko; Sebenzisa iimoto njengomphathi wokudibanisa umsebenzi, usapho, ulwamkelo lweshishini, kunye nobomi bezentlalo, ukufezekisa inguquko ehlaziyiweyo, evulekileyo, kunye nokutyumba okukrelekrele. Kwangelo xesha, i-Dongfeng Fengxing ithathela ingqalelo iimfuno zabasebenzisi kunye nokwakha inkqubo ebanzi yenkonzo 'kunye ne-core "yokunxibelelana okuphezulu, kunye nokunika abathengi ngendlela ebaluleke kakhulu yobomi kunye nembono eqinileyo kunye nengqondo yokucinga kunye nokucinga.
Dongfeng Liuqi: Ukuzithemba, ukuziphucula, ukugqwesa, ukuSebenzisa, ubunye, kunye neLizwe
Ifilosofi ephambili: Ukuphucula okuqhubekayo, ukulungisa indalo, ukuvelisa izinto ezintsha, ukuthembela kwinqanaba eliphambili, umgangatho onamandla, kunye nomthengi kuqala
Kwixa elizayo, i-Dongfeng Fengxing iya kuqhubeka nokulandela ngqo isicwangciso sophuhliso 'somgangatho ojolise kumgangatho, isiseko semodeli yophando, kwaye ihambelane nemodeli yoPhando eQalayo, kwaye iqhubekeke ngokupheleleyo kwinkonzo yokuhamba enobuchule kufutshane nabasebenzisi ". Ngeendawo ezivulekileyo neziguquguqukayo, ezinye izithuba eziguqukayo, kunye nobomi obufezekileyo bezithuthi zabantu, sinceda wonke umntu ohamba nomoya "elawula umhlaba nekamva elinobukrelekrele".
I-Dongfeng Fengxing - Umbono we-Brand: Inkokeli yenkonzo yokuhamba yohambo olusondeleyo kubasebenzisi
I-ASTION YOKUGQIBELA: NGOKUFANELEKILEYO, UKUTHENGA Abasebenzisi ukuba banandiphe ukuhamba
Ixabiso le-smart: indawo ye-Smart, Yonwabela into oyifunayo
-Brand Slogan: Imfashini ehlabathini, ikrelekrele kwixesha elizayo